Target mobile. Target iOS.
Thursday, October 7th, 2010I work in eCommerce. In the last year I’ve seen a number of presentations touting the push into mobile web. I don’t doubt it. I’ve seen some numbers showing significant growth in mobile web utilization in our own customers. My question has been about where and when to focus that energy. I’m not anymore. Do it now. Do it for the iPhone (iOS really). Keep Android in mind while doing it.
Maybe it’s bad to base my conclusion on anecdotal evidence of basically a single observation, but my gut is shouting loud here. I was in Singapore on Friday. It was a 12 hour layover, so we (the wife and I) took the free Singapore tour and then decided to see the sights some more. We wound up wandering pretty far from the airport (Changi). For the return we decided to try the subway. At one point, while the train was pretty crowded, something dawned on me — everyone had an iPhone. I mean everyone. Even me. More surprising — they were mostly iPhone 4′s. Some were playing games, some surfing the web, some on calls, some listening to music, some were texting, and some just pulled them out to check the time. This is on a subway at almost 23:00 packed with people (on a Friday night). There was that much disposable income standing around. I had noticed several people with iPhones and iPads in the various airports we had been in and out of, but that’s sort of expected. Here we were on a subway with normal folks going about their lives, not just transiting the international terminals. We passed through a good 15 stops including a transfer station and crossed a good portion of the city. Very few people went all the way to the airport like we were, so it wasn’t just travellers happening to be on the train with us. Lots of folks would flow in and out of the train at the stops and it was the same the whole time — tons of iPhones, and a significantly large portion being iPhone 4′s.
So, target mobile. Target iOS. Keep Android in mind (I say that because I’ve met a number of folks that refuse to get iPhones and only see Android devices as their alternative).


